• Kontoor launches Wrangler brand in China

    As part of its international expansion strategy, Kontoor has taken its jeanswear and casual apparel brand Wrangler to China. Kontoor has a portfolio led by two of the most iconic consumer brands—Wrangler and Lee. Taking a digital-first approach, the initial product offerings are available for consumers through Tmall, an online retailer in China. Since becoming an independent, publicly traded company in May 2019, Kontoor has identified China as a key area of focus in the organisation’s international expansion strategy. The further globalisation of the Wrangler brand illustrates Kontoor’s commitment to accelerating brand growth through new distribution channels and geographies. Wrangler products are now available on Tmall.com, a leading online…