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Tommy Hilfiger, which is owned by PVH Corp, has unveiled the third edition of the Tommy Hilfiger Fashion Frontier Challenge. The challenge is open from January 6 until March 8, 2021. The global programme is meant to support entrepreneurial start-up and scale-up stage businesses which develop solutions to bring a positive social impact in fashion.
Since its inception in 2018, the Tommy Hilfiger Fashion Frontier Challenge has awarded €350,000 to entrepreneurs who stand up for what they believe in and are committed to driving change within their communities. Building on Tommy Hilfiger’s sustainability vision to Waste Nothing and Welcome All, the third edition of the programme strives to amplify and support black, indigenous and people of colour (BIPOC) entrepreneurs who are working to advance their communities and foster a more inclusive future of fashion. The group has also invited consumers to get involved and help judge submissions.
“The Tommy Hilfiger Fashion Frontier Challenge puts a spotlight on entrepreneurs putting their heart and soul into making a positive social impact in our industry,” said Tommy Hilfiger. “This year, we want to showcase an even more diverse range of perspectives, ideas and communities by supporting BIPOC entrepreneurs. We have a responsibility