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Industry leader Aditya Birla Fashion and Retail Limited (ABFRL) will acquire a majority 51 per cent stake for ₹398 crore in leading Indian luxury ethnicwear or indutva brand Sabyasachi. ABFRL, part of conglomerate Aditya Birla Group, plans to complement the Sabyasachi brand in becoming a global luxury house out of India.
Sabyasachi is India’s largest and most influential luxury designer brand with strong Indian roots and has a strong franchise presence in the US, the UK and the Middle East. The partnership is expected to lend significant weight to ABFRL’s growing ethnicwear or indutva portfolio. The Sabyasachi brand, incorporated in 1990, had revenues of ₹274 crore in 2019-20, and is a leading player in designer apparel, jewellery and accessories for both men and women. ABFRL’s portfolio already includes leading indutva brand Jaypore.
It will accelerate ABFRL’s strategy in capturing a large share of the indutva market through a comprehensive and attractive portfolio of brands, across key consumer segments, usage occasions and geographies, the company said in a release. It expects to build a large indutva business over the next few years to complement its diverse portfolio in the westernwear segment of the Indian apparel market.
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Older boys wore wool slacks and v-necked jacquard patterned sweaters in the Nineteen Fifties. Also in the Nineteen Fifties, boys wore navy denim denims with a checked cotton button-down, collared shirt. In the 1960s, outfits for college and sports became extra casual. One of many easy signature outfits of this decade was the black and white washable Welsh wool costume. In later years, these attire have been then comprised of man-made supplies. Gingham skirts had been displayed in an Subject of Vogue during this decade as …