• Start-up Finesse raises $4.5 million in seed funding

    Los Angeles-based start-up Finesse has raised $4.5 million in seed funding for artificially designed clothing. Algorithms create fashion by listening to young people on social media. However, there is no collection yet: the company has only sold articles via a few ‘drops’, where customers could vote for designs and pre-order the limited editions. Finesse leverages artificial intelligence (AI) on big data and community feedback to predict trends and optimise distribution. The start-up, which does not believe in fixed designer collections, wants to create unique pieces, purely based on the data analysis of consumers, according to reports in technology-centred portals. There is a wealth of information available, from what influencers…