Los Angeles-based start-up Finesse has raised $4.5 million in seed funding for artificially designed clothing. Algorithms create fashion by listening to young people on social media. However, there is no collection yet: the company has only sold articles via a few ‘drops’, where customers could vote for designs and pre-order the limited editions.
Finesse leverages artificial intelligence (AI) on big data and community feedback to predict trends and optimise distribution.
The start-up, which does not believe in fixed designer collections, wants to create unique pieces, purely based on the data analysis of consumers, according to reports in technology-centred portals.
There is a wealth of information available, from what influencers are wearing to daily posts on TikTok. Cief executive officer Ramin Ahmari reportedly says thanks to AI, he can predict trends even before they go viral.
Another advantage is that new-found trends can go from design to a product ready for sale in less than 25 days. Finesse works with a very short supply chain and does not use physical fitting models but 3D modelling software. This way, even low-volume items can still be affordable: the products currently on sale range from $8 to $116.