Because the pattern for comfy, informal apparel or ‘casualisation’ over formal types accelerates, John Lewis Partnership is bringing collectively 50 new style and wonder manufacturers – from start-up independents to excessive avenue favourites – to cater to this shift in dressing preferences. Over the previous 12 months, life have modified as folks go for informal apparel.
The worker-owned enterprise has launched excessive avenue favorite Mango throughout womenswear, sneakers and equipment. It’s also bringing onboard rising, unbiased and predominantly on-line manufacturers within the coming weeks, offering its clients a nationwide platform. These manufacturers embody Ro&Zo, Kemi Telford, Johnny City, Nubian Pores and skin, Aab Assortment, Honey & Toast and AAKS. All of those new manufacturers provide modern types that allow folks to seamlessly transfer all through their day whether or not they’re working or enjoyable at residence or strolling within the park.
Final 12 months noticed the nation getting extra energetic – health tools at John Lewis noticed year-on-year gross sales up +104 per cent in 2020. There’s rise in sale of all-day-athleisure. “We launched our new athleisure idea in August 2020 and are excited so as to add Girlfriend Collective, Ninety % and New Stability to our line up