Day: March 13, 2021

Italian trend model UCB debuts new, extremely sustainable retailer idea

Model: United Colours of Benetton


Firm: Benetton Group


Location: Florence, Italy


Space: 160 sq mt


Product profile: The shop presents wide selection of United Colours of Benetton sustainable clothes in natural, recycled or BCI (Higher Cotton Initiative) cotton, regenerated nylon, pure fibres equivalent to linen, and different sustainable supplies.


Retailer design | Interiors & VM | Fixtures: The shop interiors are made with new supplies created from textile trade scrap: the perimeter platforms and bases of the show stands are made with a compound created from used buttons (tough to get rid of) blended in hydro-resin; recycled wool (in its uncooked wick state) is reused within the design of the perimeter lining and as ornament for the curtains of the dressing rooms; cabinets, show bases and mannequins are made in “rossino”, a fabric created from upcycled, blended textile fibres.


Concerning the firm: United Colours of Benetton is a clothes model famend worldwide for its colors, knitwear experience and social dedication. A mix of Italian fashion and world analysis, UCB collections current on development, high quality outfits, within the respect of the setting and with the purpose of making a brighter future for