April 6, 2021

Danish agency Jack & Jones unveils sustainable denim assortment in India


Jack & Jones has introduced the launch of Jack & Jones Shield, essentially the most sustainable denim assortment thus far based on the premise of eco-responsibility. This particular assortment can be out there from March 30, 2021 onwards on the Jack & Jones India web site and all shops. Jack & Jones is a number one jeanswear model, which is headquartered in Denmark.

The denim options material comprised of a mix of BCI Cotton and polyester from recycled pet bottles. It’s dyed/manufactured utilizing recycled water and no recent water. Used bottle corks are used for the again patch, whereas the buttons are lead, nickel, cadmium free buttons, in keeping with a press launch by Bestseller India, the guardian firm of Jack & Jones.

The brand new vary of Jack & Jones sustainable denim isn’t just a pattern, however as an alternative a brand new lifestyle. With Shield, Jack & Jones is dedicated to the core values of moral sourcing, utilization of recycled supplies and inexperienced chemistry by treating the denim with eco-friendly strategies like e- movement, ozone, and laser.

Fibre2Fashion Information Desk (GK)

Jack & Jones has introduced the launch of Jack &