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Timberland has launched new footwear product of Group Cotton grown in Haiti, after the corporate re-introduced cotton farming within the nation in partnership with the Smallholder Farmers Alliance (SFA). The corporate set out in 2016 to create a brand new provide chain for sustainable cotton, whereas on the similar time advancing the reforestation of Haiti.
Timberland merchandise utilizing Group Cotton fibre are a part of its Spring 2021 assortment. Types embrace the ladies’s Atlanta Inexperienced EK+ Sneakers, males’s TrueCloud EK+ Sneakers and Caswell EK+ Baggage. The EK+ nomenclature signifies that these are Earthkeepers Version types, representing Timberland’s eco-innovations, the corporate stated in a press launch.
“5 years in the past, Timberland set out with a imaginative and prescient to carry cotton farming again to Haiti after a 30-year hiatus. At this time, we’re extremely proud to have a brand new supply of responsibly-grown cotton. We branded it Group Cotton, as a result of the agroforestry mannequin vegetation timber, will increase farm productiveness, and enhances farmers’ incomes and lives,” stated Atlanta McIlwraith, director of worldwide neighborhood engagement and activation for Timberland.
Timberland first partnered with SFA in 2010 to plant 5 million timber in 5 years in Haiti. To fulfil