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What: Hong Kong-based attire producer Sterling Group has formally launched the American premium life-style attire model, JP by J Peterman, as an extension of the J Peterman model in Asia.
New product line + USP: The brand new sub-brand, marketed primarily on-line by way of web, web site, social media channels or key opinion leaders (KOL), is curated for a youthful buyer base who needs to flee from quick style, and needs extra individuality, fashion and high quality of their day by day wardrobe.
Value level: Mid to excessive value section.
Current product portfolio: The model covers a large spectrum of merchandise, together with shirts, pants and shorts, fits and blazers, outerwear, sweaters, vests, sleepwear, males’s classic cologne assortment, hats, footwear, baggage and luggage.
Retail presence: The model will first be launched and incubated in Hong Kong, and enlargement to mainland China and different Asian markets will comply with.
In regards to the firm: Sterling Group Holdings Restricted is a Hong Kong-based attire producer for upmarket worldwide attire manufacturers. Based in 1988, J Peterman is a US-based model with greater than 30 years of historical past.