Day: July 21, 2021

Japanese agency ASICS launches first-of-its-kind NFT footwear assortment

ASICS, a Japanese sports activities attire and footwear producer, has launched Dawn Purple NFT (Non-Fungible Tokens) Assortment, a first-of-its-kind footwear that can be out there through digital public sale beginning on July 15, 2021. The launch of the ASICS Dawn Purple NFT Assortment indicators the beginning of a landmark new enterprise for ASICS because it strikes into the world of NFTs.


“The 189-piece ASICS Dawn Purple NFT Assortment consists 9 completely different ASICS digital footwear merchandise – together with the Gel-Lyte III, Gel-Quantum 360, Metaracer fashions and even a pair of ASICS flip-flops and sandals. Public sale proceeds can be reinvested again into the digital arts group by ASICS’ new Digital Items Artist-In-Residence Programme, which can see the model collaborate with each established and rising digital artists to design the following wave of NFTs,” the model stated in a press launch.


The 9 sneakers can be featured in a restricted version launch made up of 20 NFTs per shoe, and a gold version launch that includes every shoe in a metallic gold colourway with only one NFT per shoe, ASICS added.


In offering these artists with a platform to showcase their expertise on a worldwide stage, ASICS will invite

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