Iconix Way of life India Personal Restricted, an equal three way partnership between India-based Reliance Manufacturers Restricted and Iconix Model Group Inc, has expanded its model portfolio with the acquisition of IP rights in India of iconic British model Lee Cooper. The acquisition will permit Iconix Way of life to broaden Lee Cooper presence in India by way of enabling the model’s distribution throughout all retail channels whereas strengthening advertising and marketing and model administration.
Based in 1908, with its heritage in denim, Lee Cooper is a multi-category, twin gender model with presence throughout 126 international locations, 7,000 factors of sale and over 2 million social followers. As the unique British denim model, Lee Cooper’s journey started in a neighborhood manufacturing facility in London’s East Finish as a number one maker of workwear, offering uniforms for the British Troops in WW1 and WW2. By 1945, the model had moved its focus from army put on to vogue and denim.
Immediately, the Lee Cooper merchandise and collections are created with denim on the coronary heart and vogue on the forefront. Completely becoming its influential 18–30-year-old shopper, each sew, rivet and wash is perfected by Lee Cooper’s forward-thinking denim artisans.