January 15, 2022

US’ Mattel broadcasts partnership with French luxurious model Balmain



Mattel has launched a dynamic, unprecedented partnership between the Barbie model and French luxurious vogue label, Balmain. Developed as a celebration of each Barbie and Balmain’s mixed impression on vogue and higher tradition, the 2 manufacturers are launching a ready-to-wear vogue and equipment assortment. Collectively, the 2 entities are additionally dropping three one-of-a-kind NFTs of distinctive Barbie and Ken avatars.

Styled in full appears from Balmain’s designs, every is accompanied by a one-of-a-kind bespoke set of Barbie-sized Balmain items, creating a novel digital and bodily artwork assortment, Mattel stated in a press launch.

These Barbie x Balmain NFTs shall be out there completely via Mattel Creations, through an internet public sale hosted on mintNFT, guaranteeing patrons a novel place in vogue historical past because it strikes into the digital realm. Barbie, with over 62 years of historical past, is a globally recognised affect and arbiter within the worlds of vogue and popular culture, creating an intersection between the model, artwork and collectability. In 2020, Mattel launched Mattel Creations, an e-commerce platform that connects Barbie — and Mattel’s iconic catalogue of IP — with a community of world makers to supply limited-edition creations the place toys are a canvas