A.k.a. Brands helping founder-led brands grow

Pic: A.k.a. Brands


A.k.a. Brands, a value-add platform focused on acquiring and accelerating the growth of next-generation, digitally-native fashion brands targeting Gen Z and millennial customers, is helping founder-led brands grow to their full potential by providing access to new geographic markets and customers. The current a.k.a. portfolio comprises three brands.

Princess Polly, Petal & Pup and Rebdolls – each cater to a unique customer with a curated assortment of on-trend, affordable fashion.

“Today’s consumer gets fashion inspiration from social media and influencers. A new generation of social brands is emerging to cater to every style and audience. But, many of these founder-led brands struggle to scale. That’s where a.k.a. can help,” said Jill Ramsey, CEO of a.k.a. Brands. “With the power of our platform, brands leverage our retail partner relationships, access the expertise of our seasoned management team and proven playbook for growth. Founders also learn best practices and benchmarks from our other high-growth brands, and scale their businesses more cost effectively. We believe our brands are better together, and that this is a winning formula for brands, customers and a.k.a.”

With the backing of Summit Partners, a.k.a. Brands (until recently known as Excelerate Brands) was founded in 2018 with the vision to become a global leader in direct-to-consumer fashion. Today, the a.k.a. Brands portfolio comprises three high growth fashion brands. With the continued support of Summit Partners, the company is scoping new opportunities to acquire additional brands that hold strong growth potential, a proven track record in target markets and the ability to expand and perform in new markets.

“2020 saw a step change in fashion further shifting online and that trend is here to stay. Fortunately, we are ideally positioned to capitalise on the increased digital demand. We support our brands through their rapid expansion with access to increased fulfilment capacity, increased working capital, and tools to navigate impacted supply chains. Our unique, data-driven test and repeat sourcing approach enable us to be nimble and adjust to consumer changes in fashion,” said Ramsey. “I’m proud of our brands and the a.k.a. team for delivering exceptional performance. We anticipate continued acceleration of growth with our current brands and look forward to expanding our portfolio with new brands where we can add similar value.”

A.k.a. Brands has a highly experienced management team with deep and diversified industry experience that spans start-ups to Fortune 500 companies. The team aims to support founder-led businesses.

Fibre2Fashion News Desk (SV)

A.k.a. Brands, a value-add platform focused on acquiring and accelerating the growth of next-generation, digitally-native fashion brands targeting Gen Z and millennial customers, is helping founder-led brands grow to their full potential by providing access to new geographic markets and customers. The current a.k.a. portfolio comprises three brands.

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