African Development Bank’s 1st Fashionomics Africa contest


Abidjan-headquartered African Development Bank’s Fashionomics Africa initiative recently launched a competition to support designers of sustainable and circular fashion. The first Fashionomics Africa online contest invites African fashion brands pursuing environment-friendly measures, sustainability and circular economy actions to participate. The designer submitting the best sustainable design will win $2,000 and other prizes.

A four-person judging panel representing the African Development Bank and the other competition collaborators—the United Nations Environment Programme (UNEP), Parsons School of Design and the Ellen MacArthur Foundation—will choose three finalists by January 22.

The public will select the winner via an online vote on the Fashionomics Africa digital marketplace and mobile application between January 25 and February 8, according to a press release from the bank.

“Sustainability is at the heart of our work with Fashionomics Africa. The first edition of the Fashionomics Africa competition is an excellent opportunity for the Bank to showcase the immense talent and creativity of African fashion designers striving for a more circular fashion industry and economy, while remaining true to their heritage,” said Vanessa Moungar, the Bank’s director for gender, women and civil society.

The textile and fashion industry accounts for nearly 10 per cent of global carbon emissions, ranking as the world’s second-largest industrial polluter, after the oil sector, according to the UNEP.

The Fashionomics Africa online competition aims to celebrate African fashion brands that will change how we produce, buy, use and recycle fashion and that encourage a more sustainable change in consumer behavior, the press release added.

Fibre2Fashion News Desk (DS)

Abidjan-headquartered African Development Bank’s Fashionomics Africa initiative recently launched a competition to support designers of sustainable and circular fashion. The first Fashionomics Africa online contest invites African fashion brands pursuing environment-friendly measures, sustainability and circular economy actions to participate.

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