American quick trend model Eternally 21 to return to China quickly

Pic: JHVEPhoto / Shutterstock.com


American quick trend model Eternally 21 is planning to return to China, after exiting the nation in 2019, in response to a submit on the corporate’s official Weibo account. The corporate has authorised Lasonic Restricted Xusheng Co. Ltd and its subsidiary, Xusheng Electrical (Shenzhen) Co., Ltd to be accountable for the model’s enterprise within the Asian nation.

The model is at present out there in China on some e-retail platforms corresponding to Vipshop and Pinduoduo, as per a report by the Enterprise of Trend.

The corporate is planning to open new shops throughout China in addition to roll out its merchandise on e-commerce channels within the nation, it stated within the submit.

The most recent comeback would be the third time Eternally 21 enters China after a short stint in 2008 and one other in 2011, which ended with the model exiting the nation in 2019.

Eternally 21 had filed for chapter in September 2019 and was acquired by Genuine Manufacturers Group (ABG), a worldwide model improvement, advertising and leisure firm, in Feb 2020.

The model additionally made a comeback to the UK and different European nations by way of localised on-line shops in June final yr.

Fibre2Fashion Information Desk (KD)


American quick trend model Eternally 21 is planning to return to China, after exiting the nation in 2019, in response to a submit on the corporate’s official Weibo account. The corporate has authorised Lasonic Restricted Xusheng Co. Ltd and its subsidiary, Xusheng Electrical (Shenzhen) Co., Ltd to be accountable for the model’s enterprise within the Asian nation.

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