American retailer JCPenney expands Stylus model to incorporate menswear


What: JCPenney has expanded its Stylus non-public model to incorporate males’s attire and equipment.

New product line + USP: The lads’s Stylus assortment contains high quality t-shirts, polos, jogger pants, chinos, hoodies, bomber jackets and footwear that may be simply blended and matched for a simple, put collectively look. This Styleisure model extends past athleisure or activewear with versatile items that prospects crave of their multifaceted day.

Design aesthetic: With sizes starting from S to 5XLT, Stylus presents cleverly styled, fashionable consolation and enchantment for all males. Extremely-soft materials made with pima cotton yarn, wrinkle-resistant and anti-pilling know-how, and stretch wovens give the Stylus model its simple enchantment.

Present product portfolio: The Stylus line of refined mixture of cloth and design, woven into quite a lot of items, contains cardigans, simple pants, jumpsuits and tees for ladies.

Retail presence: The brand new assortment is out there completely at JCPenney in 551 of its 672 shops and on the official e-retail channel.

Bytes: “As our prospects start to ascertain new routines for work and life, the all-day versatility of the Stylus assortment delivers on consolation with out sacrificing type. High quality materials, considerate design, and fashionable matches make for easy dressing from daybreak to nightfall,” stated Michelle Wlazlo, govt vice chairman and chief merchandising officer, JCPenney.

In regards to the firm: JCPenney serves prospects at greater than 650 shops throughout the US and Puerto Rico, and on the firm’s flagship e-store. It is without doubt one of the US’ largest retailers of attire and residential merchandise with a rising portfolio of personal and nationwide manufacturers.

Fibre2Fashion Information Desk (KD)

JCPenney has expanded its Stylus non-public model to incorporate males’s attire and equipment, complementing the ladies’s attire assortment that launched final fall. The lads’s Stylus assortment contains high quality t-shirts, polos, jogger pants, chinos, hoodies, bomber jackets and footwear that may be simply blended and matched for a simple, put collectively look.

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