America’s Ralph Lauren unveils digital attire assortment with Zepeto


Ralph Lauren has introduced Ralph Lauren x Zepeto, a brand new collaboration for the worldwide social networking and avatar simulation app, the place customers can immerse themselves in a totally articulated digital world with a personalised 3D avatar and socialise with different customers. The partnership consists of a digital attire assortment and a thematic digital world.

Ralph Lauren attire is reimagined for the digital world of Zepeto, permitting customers to wardrobe their 3D avatars with unique merchandise. The world of Ralph Lauren can be delivered to life by means of three distinct digital, interactive areas that commemorate the enduring spirit, vitality and perspective of the model, together with the Madison Avenue Flagship Retailer, Ralph’s Espresso Store and Central Park, all in New York Metropolis, the corporate stated in a media assertion.

For the primary time, Ralph Lauren digital attire can be obtainable for buy, the corporate’s first entrance into digital economies. The gathering options 12 appears, together with over 50 distinctive objects, representing a mixture of classic Polo Ralph Lauren kinds and items from Polo Ralph Lauren’s present summer season assortment. The gathering additionally consists of particular objects comparable to two restricted version skateboards, designed completely for the digital Ralph Lauren x Zepeto assortment.

In September, Ok-Pop band Tomorrow X Collectively can be internet hosting a reside digital occasion from Ralph Lauren’s Madison Avenue Flagship throughout the Zepeto platform. Tomorrow X Collectively will work together with guests through their 3D avatars sporting items from the Ralph Lauren x Zepeto assortment, taking selfies and snapping photographs and movies that guests will have the ability to share on their social media handles.

“Ralph Lauren’s new partnership with Zepeto additional demonstrates our perception that innovating in digital worlds is crucial to participating the following technology of customers. Ralph Lauren has all the time embraced new environments, and we’re excited to push the boundaries on this rising area. Making our product obtainable to buy and put on digitally and permitting customers to expertise the model in immersive new methods is the following frontier,” Alice Delahunt, chief digital officer at Ralph Lauren stated.

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Ralph Lauren has introduced Ralph Lauren x Zepeto, a brand new collaboration for the worldwide social networking and avatar simulation app, the place customers can immerse themselves in a totally articulated digital world with a personalised 3D avatar and socialise with different customers. The partnership consists of a digital attire assortment and a thematic digital world.

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