Brand: Arpita Mehta
Company: Arpita Mehta
Location: Mumbai, India
Product profile: The store will feature Arpita Mehta’s classic signature pieces including jacket dresses, ghararas, lehengas and a new collection called Meadaura.
Store design | Interiors & VM | Fixtures: The store is a collection of memories in dust pink, the very best kind. The terrazzo tiled flooring, a piece of summer memories with Nani and IPS facade in dust pink from holidays in Mykonos’ island comfort. This detail extends into creating cozy nooks within the store using custom mid-century modern furniture — the cane chairs, a plush velvet couch, and rugs. The Architect Ravi Vazirani took an effort to build this balance of minimalism with a sense of luxury.
About the company: The founder Arpita Mehta achieved her degree in Apparel Manufacture and Dress Design from the prestigious SNDT University, Mumbai. As a creative visionary, Arpita’s eponymous label is best known for its flattering take on Indian wear that views fashion as a form of self-expression to make the wearer feel confident and beautiful.
Fibre2Fashion News Desk (JL)