ASOS setting up new fulfilment centre in Lichfield


ASOS, leading online fashion retailer, is establishing a new state-of-the-art fulfilment centre in Lichfield, Staffordshire with an investment of £90 million. The centre is expected to employ 2,000 people over the next three years. It will serve ASOS’ growing number of customers in the UK and other countries. ASOS currently operates three fulfilment centres.

The 437,000 square feet, AEW and Allianz Real Estate joint venture warehouse is based at Fradley Park and will be operational within 12 months, allowing for a gradual ramp up with testing to meet the capacity required for peak trade in 2023. With good road and airport links, the site will serve ASOS’ growing number of customers in the UK and around the world.

The Fradley Park warehouse joins a growing band of global fulfilment centres for ASOS. ASOS currently operates three – in Barnsley, Berlin and Atlanta.

Nick Beighton, CEO, ASOS, commented, “We’re thrilled to be laying down the foundations for our future growth in Lichfield. This significant investment in infrastructure and large-scale job creation is a reflection of the confidence ASOS has in its future and the quality of the skills and talent available in this well-placed location. When fully up and running in 2023, the site will support our ever-increasing customer demand and enable us to develop our offerings and delivery capabilities even further.”

Business secretary, Alok Sharma said: “ASOS is a great British success story at the heart of our vibrant fashion industry and I welcome their clear vote of confidence in our skilled workforce. This job-creating investment in Lichfield is exactly the type of long-term commitment we need from businesses as we build back better from the pandemic.”

Councillor Doug Pullen, leader of Lichfield District Council, added, “We are delighted that ASOS has chosen Fradley for the site of its new fulfilment centre. The creation of so many new jobs in Lichfield is very welcome news, particularly at a time when business conditions are so tough nationally. Attracting a UK success story such as ASOS into the district is clear evidence of the development opportunities that we have to offer businesses of all shapes and sizes. For me personally, ASOS’ clear ambition to contribute in a meaningful way to the communities in which it’s based is incredibly assuring, as is its track record of working closely with the Community Union to ensure staff are properly looked after. We are looking forward to welcoming ASOS as it gets established in the area and exploring opportunities for working together.”

Fibre2Fashion News Desk (SV)

ASOS, leading online fashion retailer, is establishing a new state-of-the-art fulfilment centre in Lichfield, Staffordshire with an investment of £90 million. The centre is expected to employ 2,000 people over the next three years. It will serve ASOS’ growing number of customers in the UK and other countries. ASOS currently operates three fulfilment centres.

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