Athletes to launch clothes collections on US’ BlueChip platform

BlueChip Workforce Members: Victor Cruz, Mike Moustakas, Ashley Cole & Carlton Cole Pic: BlueChip Holdings


BlueChip Holdings has launched a novel platform that enables world-renowned athletes to attach with their followers and construct their very own manufacturers. As part of the platform, movie star athletes will launch private clothes collections. Primarily based in New York Metropolis and London, BlueChip’s mission is to create a more in-depth connection between athletes and their followers.

BlueChip will launch with athletes together with former New York Giants large receiver and Tremendous Bowl champion Victor Cruz; Ashley Cole, the previous Premier League left again, present Chelsea Academy coach and not too long ago appointed England U21 assistant coach; former West Ham and England striker Carlton Cole; Mike Moustakas of Main League Baseball’s Cincinnati Reds; and UK soccer and boxing app Pitch Sport with their collaboration with British Touring Automobile Championship BTCC racing, the corporate mentioned in a press launch.

Along with the athlete and associate clothes collections, BlueChip may even launch its personal branded attire line.

BlueChip provides a platform for each skilled and collegiate athletes to construct their very own particular person model. With the latest rule change associated to NCAA athletes and endorsements, BlueChip will enable scholar athletes to attach with their followers and peer teams. Along with clothes collections, BlueChip will create an inspiring content material sequence that options the athletes on the BlueChip.

“What now we have constructed at BlueChip is a special technique to join instantly along with your most admired athletes and help them on their journey as they create their very own manufacturers,” mentioned Steve J Roberts, co-founder and CEO of BlueChip. “We’re storytellers via our content material and attire collections, and we’re bringing collectively a novel group of the very best athletes all over the world to do it.”

Every athlete works hand-in-hand with BlueChip designers to curate the emblem and model that greatest embodies their very own distinctive persona and upbringing.

Fibre2Fashion Information Desk (KD)


BlueChip Holdings has launched a novel platform that enables world-renowned athletes to attach with their followers and construct their very own manufacturers. As part of the platform, movie star athletes will launch private clothes collections. Primarily based in New York Metropolis and London, BlueChip’s mission is to create a more in-depth connection between athletes and their followers.

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