Balenciaga ranked hottest model in The Lyst Index Q3 2021



Paris-based luxurious vogue home Balenciaga was ranked the most popular model within the newest The Lyst Index, adopted by Gucci, Dior, Prada and Louis Vuitton. Regardless of the Delta variant rising and journey remaining constrained, demand for vogue was robust. Income surpassed pre-pandemic ranges at main luxurious manufacturers and the shift to e-commerce continued apace.

Kering-owned Balenciaga reintroduced high fashion, collaborated with online game Fortnite, and teamed up with Kanye West for the launch of his Donda album. Celebrities together with Rihanna and Kim Kardashian wore Balenciaga to the Met Gala, catalysing numerous memes and social media posts. Searches for the model spiked 505 per cent following the occasion.

Topping the ladies’s hottest merchandise listing is Prada’s raffia tote bag. Influencers posted quite a few Prada luggage on social media all through the quarter, together with variations in nylon, terry and with crystal embellishment, however the raffia fashion captured consumers’ imaginations. The bag additionally aligns with the Tik-Tok craze for crochet, as developments proceed to emerge from social media first.

Paris-based luxurious vogue home Balenciaga was ranked the most popular model within the newest The Lyst Index, adopted by Gucci, Dior, Prada and Louis Vuitton. Regardless of the Delta variant rising and journey remaining constrained, demand for vogue was robust. Income surpassed pre-pandemic ranges at main luxurious manufacturers and the shift to e-commerce continued apace.

On the boys’s hottest merchandise listing, a pair of Yeezy sneakers takes prime spot for the second consecutive quarter. The Yeezy foam runners first dropped final summer time, however searches spiked by 411 per cent within the third quarter this yr.

The rise was pushed by the discharge of two new colors, in addition to the continued surge in demand for rubber and resin footwear.

Italian luxuty vogue home Bottega Veneta’s terry slides and British vogue label JW Anderson’s chain mules are each included within the girls’s hottest merchandise listing, whereas manufacturers equivalent to Birkenstock and Crocs stay fashionable.

In-person vogue reveals made a comeback within the third quarter, whereas star-studded occasions together with the Met Gala, the Emmys and the VMAs generated buzz. Customers attended extra social gatherings and sought dressier kinds, in addition to resort put on.

Sporting moments together with the Olympic Video games and the US Open additionally impressed shoppers through the third quarter of this yr. The Nike sneakers worn by Emma Raducanu are the fourth hottest girls’s product, with searches for Nike tennis sneakers rising by 86 per cent after the teenage participant received the title.

On the different finish of the footwear spectrum, searches for top heels elevated by 177 per cent in comparison with the identical quarter in 2020, as demand for going-out kinds grew. Versace’s towering Medusa Aevitas platforms, worn by celebrities together with Ariana Grande, Beyoncé and Dua Lipa, had been the second hottest girls’s product.

Fibre2Fashion Information Desk (DS)

Source link