CFDA, PVH identify six key areas of opportunity in fashion


The Council of Fashion Designers of America (CFDA) and PVH Corp. have identified six key areas of opportunity—awareness, access, promotion, advocacy, compensation and belonging—to provide a framework for firms to quantify their culture’s strengths and scope for improvement, provide insight into actionable steps and foster talent from underrepresented communities.

The key areas were identified as part of their research while compiling the ‘State of Diversity, Equity & Inclusion in Fashion’ report, which was recently released.

The report suggested next steps for the American fashion industry to be more representative and equitable in its workforce, talent pipeline and consumer base, a PVH press release said.

The CFDA and PVH began this collaboration in 2018, advocating for measurable change to increase workplace opportunity for all through representation, retention and advancement of talent.

This work, which draws on research and analysis by McKinsey & Company, can be used as a framework to help advance the journey toward equality in organizations throughout the industry.

CFDA and PVH managed research over the past year to better understand how the fashion industry can be more diverse, equitable, and inclusive, particularly through the lens of racial equity as it relates to talent acquisition and retention.

The research included a survey of over 1,000 working industry professionals across 41 companies, 20 stakeholder interviews, and three focus groups with students and emerging designers during fall 2020.

Fibre2Fashion News Desk (DS)

The Council of Fashion Designers of America and PVH Corp. have identified six key areas of opportunity-awareness, access, promotion, advocacy, compensation and belonging—to provide a framework for firms to quantify their culture’s strengths and scope for improvement, provide insight into actionable steps and foster talent from underrepresented communities.

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