Clearpay & BFC UK collaborate to form the way forward for trend


UK’s British Style Council (BFC) and Clearpay, a frontrunner in ‘purchase now pay later’ companies, have launched their collaborative initiative The Clearpay Collective to form the way forward for trend. It would produce unique trend designs, distinctive buying experiences, shoppable showcases and designer-led content material, to rejoice London Style Week this September.

The designers unveiled as a part of the Collective are two London-based womenswear labels, Halpern and KNWLS, with extra designers anticipated to hitch sooner or later. They’ll work with Clearpay and the BFC to supply accessible and thrilling trend experiences throughout London Style Week, the 2 corporations mentioned in a joint assertion.

The partnership with Clearpay will present the Collective with an even bigger platform and line of communication with present customers, however will even allow them to succeed in new shoppers, for these with an e-commerce platform, with direct entry to Clearpay’s two million energetic clients within the UK through its Store Listing. The attain Clearpay permits for these manufacturers equates to roughly 8,000 occasions a designer’s common present capability, thus producing extra publicity and elevated income alternative for every designer.

Alongside the launch of The Clearpay Collective, the BFC revealed its provisional schedule for London Style Week, with over 100 designers collaborating within the occasion. Following three digital seasons, London Style Week September 2021 will probably be a physical-digital hybrid occasion, marking a long-awaited cultural reopening of London. Identified for its creativity and innovation, London Style Week will curate excellence and empower progress, whereas additionally specializing in the enjoyment of clothes, by way of the lens of duty.

Caroline Rush, chief government of The British Style Council mentioned, “We’re delighted to convey again a bodily aspect to London Style Week this September. There’s a unbelievable sense of pleasure as London comes again to life and London Style Week would be the second to rejoice our extraordinary metropolis and its inventive expertise. The Clearpay Collective is testomony to this creativity, and we look ahead to working with Clearpay to assist thrilling British manufacturers and serving to them attain new audiences.”

Nick Molnar, co-founder and co-CEO of Clearpay mentioned: “The introduction of the Collective additional represents Clearpay’s dedication to championing British trend expertise, supporting the worldwide retail trade while giving shoppers extra entry to the style manufacturers that they love. We’re thrilled to be working with such a various and gifted mixture of designers and we’re extremely excited for what’s to come back as we proceed our partnership with the British Style Council.”

Additional particulars on The Clearpay Collective will probably be introduced within the run as much as London Style Week, which takes place from September 17-21, 2021.

Fibre2Fashion Information Desk (KD)

UK’s British Style Council (BFC) and Clearpay, a frontrunner in ‘purchase now pay later’ companies, have launched their collaborative initiative The Clearpay Collective to form the way forward for trend. It would produce unique trend designs, distinctive buying experiences, shoppable showcases and designer-led content material, to rejoice London Style Week this September.

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