Former Adidas Exec launches sustainable streetwear model Except in US



Former govt board member of Adidas Eric Liedtke together with another former
execs from R/GA, Quicksilver and Adidas have launched Except, a sustainable streetwear
model that options merchandise that harmlessly decompose on the finish of their life
cycles. The corporate has taken a no-waste and no-plastic method for its clothes
and different merchandise.


The model is impressed by town of Portland. It contains attire, footwear and
equipment, which shall be utterly plant-based.


Former govt board member of Adidas Eric Liedtke together with another former
execs from R/GA, Quicksilver and Adidas have launched Except, a sustainable streetwear
model that options merchandise that harmlessly decompose on the finish of their life
cycles. The corporate has taken a no-waste and no-plastic method for its clothes
and different merchandise.


“Trend is arguably the world’s second-largest polluter. And the plastic
downside retains getting worse. With Except we see an actual alternative for change. An
alternative for a greater means. A means pushed by cutting-edge innovation married with
the desirability of streetwear,” Liedtke stated in an announcement.


“An progressive answer for shoppers to allow them to actually really feel as nice as they
look realizing their selections can have a optimistic influence on the world,” he added.


The model’s first assortment shall be launched in Fall 2021.


Fibre2Fashion Information Desk (KD)

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