Germany’s Boss launches capsule assortment with Matteo Berrettini



Boss, core model of Hugo Boss, a German luxurious style home headquartered in Metzingen, has introduced a long-term partnership and the launch of a standalone capsule assortment, co-created by Italian skilled tennis participant, Matteo Berrettini. Berrettini can even be launched as a worldwide model ambassador for Boss, on and off the courtroom.

The multi-year deal will see Boss and Matteo Berrettini change into official companions. He can even seem in Boss international campaigns beginning Spring/Summer time 2022, the corporate stated in a media launch.

Alongside Berrettini’s position as an envoy for Boss, the Boss x Matteo Berrettini assortment might be launched for summer time 2022, with the road encompassing each daring lively designs in addition to off-court necessities. Championing modern model and streamlined silhouettes, a contemporary polo and revolutionary shorts with stretch kind the foundations for final efficiency. They’re branded with the brand new model brand and crisp colors including signature Boss touches.

Boss, core model of Hugo Boss, a German luxurious style home headquartered in Metzingen, has introduced a long-term partnership and the launch of a standalone capsule assortment, co-created by Italian skilled tennis participant, Matteo Berrettini. Berrettini can even be launched as a worldwide model ambassador for Boss, on and off the courtroom.

A cap, wristband and extra sustainable socks full this dynamic look. Take the gathering off-court, for regardless of the day holds, with a up to date T-shirt, and pair it with a brand new hoodie and informal pants – each with additional stretch – for an easy-going, laid-back look.

A share of all gross sales might be donated to Berrettini’s soon-to-be launched charity, supporting underprivileged youngsters in Italy.

“I’ve all the time been a fan of Boss and it’s an honour to collaborate with such a powerhouse style model – one that’s on the high of its sport with regards to model and technical experience. I’m notably proud to have the chance to offer again to the Italian group with every sale from our capsule assortment supporting underprivileged youngsters in Italy. I can’t wait to make a optimistic impression via our partnership,” stated Berrettini.

“Matteo Berrettini is a good character on and off courtroom and we’re greater than excited to collaborate with him within the upcoming years. His spirit and perspective, which make him extra than simply among the finest tennis gamers on the planet are extremely spectacular. Matteo incorporates what a Boss stands for at present: displaying a robust will, making the correct selections and galvanizing individuals all all over the world. Due to this fact, Matteo just isn’t solely a task mannequin but additionally an ideal match for Boss,” stated Daniel Grieder, CEO of Hugo Boss AG.

Boss x Matteo Berrettini might be accessible on-line and in chosen shops from January 17, 2022.

Fibre2Fashion Information Desk (KD)

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