Hoss Intropia to launch spring/summer season 2021 assortment


Hoss Intropia has introduced that it’s set to launch its first spring/summer season 2021 assortment, below the creative path and strategic and operational administration of Tendam, certainly one of Europe’s main omni-channel teams within the specialty trend sector. Tendam is certainly one of Europe’s main trend retailers working within the specialised chain phase.

Throughout this preliminary section, Hoss Intropia might be obtainable in 20 of the Cortefiel and Pedro del Hierro flagship shops all through Spain in a shop-in-shop or boutique mannequin in addition to that includes a @Showroom idea in six different shops. It should even have its personal on-line store. The Hoss Intropia model will progressively develop its presence internationally, inside department shops and all through the franchisee community, in response to Tendam.

Alejandra Valero, design supervisor for eight years in the course of the model’s earlier days, has re-joined the corporate to guide the artistic division. She is supported by a multidisciplinary staff with years of experience within the Hoss Intropia universe within the areas of design, visible parts, advertising and marketing and communication. The spring/summer season 2021 assortment, the primary of the model’s new period, is imbued with the unique Hoss Intropia spirit and creates a universe that no different model has been in a position to recreate, particularly within the Spanish market, Tendam mentioned.

The re-launch will use a shop-in-shop mannequin to function Hoss Intropia in 20 Cortefiel and Pedro del Hierro factors of sale the place Tendam’s new model might be showcased as an built-in boutique. There may even be devoted area in six shops for the @Showroom idea: an area the place buyers can get to know the merchandise, touching the materials and attempting on a choice of clothes. At @Showroom, prospects will be capable to place an order on the spot and point out the place their purchases needs to be despatched. 4 collections might be launched this season and 6 within the following season, with every assortment providing extra unique attire and equipment obtainable by way of the web store, which is the channel the corporate has focused to make one out of each two gross sales of the model, Tendam mentioned in a press launch.

Hoss Intropia returns to the market with a dedication to sustainability; greater than 30 per cent of the spring/summer season 2021 assortment is sustainable, made with recycled supplies, a denim line designed for accountable washing and all of the t-shirts made out of natural cottons. The launch of Hoss Intropia highlights Tendam’s experience in buyer information and segmentation and represents an necessary step ahead within the technique of its multi-brand platform.

“Hoss Intropia was a trend basic for girls in Spain and internationally. Its romantic-sophisticated bohemian really feel exudes a mode of its personal, setting it other than the style traits of the day. We’re staying true to its authenticity as we re-launch the model and reap the benefits of its apparent compatibility with the remainder of Tendam’s manufacturers for girls. Hoss Intropia caters to the reasonably priced luxurious phase,” Marie Castellvi-Dépée, CEO of Cortefiel and Pedro del Hierro mentioned in a press release.

Fibre2Fashion Information Desk (GK)

Hoss Intropia has introduced that it’s set to launch its first spring/summer season 2021 assortment, below the creative path and strategic and operational administration of Tendam, certainly one of Europe’s main omni-channel teams within the specialty trend sector. Tendam is certainly one of Europe’s main trend retailers working within the specialised chain phase.

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