Indian vogue model ABOF launches on Flipkart & Myntra


India’s main vogue firm Aditya Birla Style and Retail Restricted (ABFRL) has introduced the launch of its vogue model `ABOF’ (all about vogue) which can now be out there on the e-commerce platforms of Flipkart and Myntra. Focused at youth aged between 18 to 25 years, ABOF presents 600+ kinds and finest in-house fashionable apparels.

With this launch, ABOF, by third occasion sellers, goals to broaden its attain throughout India by utilising Flipkart and Myntra’s huge community, thereby enabling clients entry to a variety of the model’s ‘world trends-inspired’ collections, the corporate mentioned in a media launch.

Accessible in a wide range of refined designs, distinctive patterns and dynamic colors, ABOF assortment consists of an thrilling vary of inexpensive apparels for each women and men. The vary contains merchandise like t-shirts, shirts, joggers, denims, shorts, clothes, tops and leggings to cater to the informal, road, lively and loungewear wants of each fashionista.

“At ABOF, we intention to supply high-fashion merchandise to the youth and make it accessible to them from the consolation of their houses or handheld units with excellent buying expertise. This affiliation with Flipkart Group has the potential to speed up the expansion of attire business in India and reshape the youth vogue and athleisure section,” mentioned Manish Singhai, Chief Working Officer, ABOF, ABFRL.

Nishit Garg, vp – Flipkart Style, mentioned, “We’re comfortable to strengthen our relationship with ABFRL for the launch of ‘ABOF’, which addresses the rising want for inexpensive high-fashion streetwear. This launch elevates our present strategic partnership as we search to deal with a variety of client wants in vogue. With the launch of ABOF, shoppers will be capable to entry the most recent ‘runway’ developments frequently, with new kinds out there each month.”

Ayyappan Rajagopal, chief enterprise officer, Myntra, mentioned “With ABOF, we are going to see vogue in pattern kinds being launched at a better frequency, thereby bolstering our catalogue and supplementing clients’ wardrobes with among the finest high-street items.”

ABOF will launch two distinctive collections each month. The model additionally plans to broaden its portfolio in kidswear and equipment segments.

Fibre2Fashion Information Desk (KD)

India’s main vogue firm Aditya Birla Style and Retail Restricted (ABFRL) has introduced the launch of its vogue model `ABOF’ (all about vogue) which can now be out there on the e-commerce platforms of Flipkart and Myntra. Focused at youth aged between 18 to 25 years, ABOF presents 600+ kinds and finest in-house fashionable apparels.

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