Levi’s & actress Deepika Padukone launch capsule assortment in India



Levi’s has collaborated with model ambassador Deepika Padukone to launch a brand new capsule assortment that defines the icon’s style sensibility and genuine type. The gathering re-imagines Levi’s classics by its vary of denims and jeans whereas introducing Padukone’s favourites like athleisure items, fake leather-based pants and outsized shirts.

The collaboration brings Padukone’s ultra-casual type to life by lengthy varsity jackets, co-ord sweatsuits, crop-tops and bralettes, fake leather-based pants and all-denim jumpsuit. It additionally options fashionable and up to date interpretations of Levi’s jeans, with new on-trend 70’s-inspired excessive waist denims and minimize and stitch extensive leg silhouettes to be paired with extra-long or cropped trucker jackets. A variety of outsized shirts, tender romantic tops with organza sleeves, straightforward graphic t-shirts and elevated sweatshirts can be included within the assortment, the corporate mentioned in a media launch.

“The endeavour with my first ever collaboration with Levi’s was for it to be an genuine illustration of my private type. And I imagine we’ve been capable of keep true to that imaginative and prescient,” mentioned actress Deepika Padukone.

Levi’s has collaborated with model ambassador Deepika Padukone to launch a brand new capsule assortment that defines the icon’s style sensibility and genuine type. The gathering re-imagines Levi’s classics by its vary of denims and jeans whereas introducing Padukone’s favourites like athleisure items, fake leather-based pants and outsized shirts.

“We wished to work with Deepika due to her iconic sense of favor and its affect on customers. Her understanding of colors, materials and silhouettes is exclusive and intensely particular person. With this collaboration we see the inclusion of newer materials, finishes and suits. The introduction of athleisure items, fake leather-based pants, lengthy varsity jackets and even the outsized shirts are a manner for us to discover unknown textile territories and likewise relate to a more recent style shopper,” mentioned Sanjeev Mohanty, SVP & MD- South Asia, Center East and Africa, Levi’s.

The Levi’s x Deepika Padukone collaboration is responsibly made, consistent with Levi’s dedication to sustainability. Sixty per cent of the collaboration line is sustainably sourced with 100 per cent of the road ethically produced. That includes natural cotton, super-soft Tencel created from wooden pulp, cottonised hemp and denim produced with the model’s Water<Much less expertise, the road permits customers to make an announcement, with sustainability on the forefront.

The gathering might be accessible at Levi’s shops, Levi.in and choose associate e-commerce platforms from October 8, 2021.

Fibre2Fashion Information Desk (KD)

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