London Trend Week dates introduced; January version cancelled



On account of uncertainties arising from COVID-19, the January version of London Trend Week (LFW) offered by Clearpay won’t be held, whereas occasions in February, June and September will proceed to merge womenswear and menswear collections. The occasion will probably be held from February 18-22, June 11-13 and September 16-20 in 2022, mentioned British Trend Council (BFC).

Following the profitable format launched in September 2021, the hybrid digital-physical schedule will proceed to include catwalk exhibits, displays, appointments, and occasions all through London, in addition to digital content material out there at londonfashionweek.co.uk.

The LFW digital platform is a year-round platform and is continually up to date for retailers, media and customers to view and purchase collections. The platform will proceed to function the Official Digital Hub and will probably be freely accessible to everybody, business professionals and international style customers alike, enabling collaboration and bringing collectively style, tradition, and know-how, the BFC mentioned in a media launch.

On account of uncertainties arising from COVID-19, the January version of London Trend Week (LFW) offered by Clearpay won’t be held, whereas occasions in February, June and September will proceed to merge womenswear and menswear collections. The occasion will probably be held from February 18-22, June 11-13 and September 16-20 in 2022, mentioned British Trend Council (BFC).

The choice to maneuver the standard menswear showcase from January to February was first made on the finish of final yr in gentle of the atmosphere surrounding COVID-19 on the time, challenges across the motion of products, samples and other people within the single market and customs union publish Brexit, and following surveys and roundtables with designers, in addition to conversations with gross sales showrooms concerning promoting intervals.

The BFC is dedicated to supporting British menswear designer companies and is assured that the infrastructure launched over the past yr amply facilitates the launch of their collections and promotes their gross sales campaigns.

Fibre2Fashion Information Desk (KD)

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