Nike & tennis star Serena Williams launch first assortment below SWDC


Tennis famous person Serena Williams and American attire and footwear firm Nike have launched the primary assortment that includes footwear, efficiency gear and streetwear below the initiative referred to as Serena Williams Design Crew (SWDC) that was established again in 2019. The initiative goals to uplift new voices and assist forge the way forward for design.

The apprenticeship programme options up-and-coming designers to create a brand new period the place various views are celebrated and empowered and to advertise variety in design.

The initiative introduced collectively 10 gifted designers from New York Metropolis, every specialising in their very own self-discipline, and tasked them with making a Serena-inspired ladies’s efficiency and way of life assortment spanning footwear, attire and equipment — which is now able to unveil, Nike mentioned in a media launch.

A second 12 months of the programme with 11 Chicago-area apprentices, is at present underway.

“With variety as a drive for creating game-changing work, this collective of dreamers and doers is making a extra equitable future for design. The Serena Williams Design Crew is a continuation of Nike’s work constructing groups that replicate the athletes Nike serves and places artistic energy within the palms of the following era — and can for years to return,” the corporate mentioned on its web site.

The primary SWDC Assortment, impressed by Serena, shall be made accessible on September 1.

Fibre2Fashion Information Desk (KD)

Tennis famous person Serena Williams and American attire and footwear firm Nike have launched the primary assortment that includes footwear, efficiency gear and streetwear below the initiative referred to as Serena Williams Design Crew (SWDC) that was established again in 2019. The initiative goals to uplift new voices and assist forge the way forward for design.

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