Priya Ahluwalia receives Queen Elizabeth II Award for British design


Priya Ahluwalia of Ahluwalia is the recipient of The Queen Elizabeth II Award for British Design. The Award was introduced by Her Royal Highness The Countess of Wessex, on behalf of Her Majesty The Queen, throughout a digital occasion. The inaugural award was introduced to Richard Quinn in 2018, adopted by Bethany Williams in 2019, and Rosh Mahtani in 2020.

“Ahluwalia is recognised for her lively contribution to altering the trade for the higher, her work in pioneering accountable sourcing and manufacturing methods, whereas telling the tales of those that make her garments and the communities she works with,” the British Style Council (BFC) stated whereas making the announcement.

The Queen Elizabeth II Award for British Design was initiated in recognition of the function the style trade performs in society and diplomacy and the motion of younger designers which might be each proficient and making a distinction to society by means of both sustainable practices or group engagement.

“With sustainability and moral observe all the time on the coronary heart of the design course of, Ahluwalia has been chosen for her give attention to craftsmanship and group. Her sustainably minded menswear collections, made from lifeless inventory and repurposed domestically sourced classic supplies, mix parts and influences from her Nigerian and Indian heritage, making her designs really distinctive. She is a progressive pondering chief and agent for change who has used her platform to boost consciousness across the challenges of the Black group, particularly within the wake of the Black Lives Matter motion,” the announcement stated.

“We’re delighted to announce Priya Ahluwalia because the fourth recipient of the Queen Elizabeth II Award for British Design. Ahluwalia’s distinctive and moral design course of mixed along with her skill and fervour to offer again to communities round London and the globe make her an inspiration for a lot of younger British designers. We’re extremely proud to recognise Priya and sit up for seeing her enterprise develop,” stated BFC chief govt Caroline Rush.

Ahluwalia launched her eponymous label in 2018, after graduating from the MA Menswear course at The College of Westminster and successful the H&M Design Award 2019. In 2019, Ahluwalia was a recipient of BFC’s 2019/2020 NEWGEN initiative, probably the most established designer growth scheme globally supporting the easiest rising expertise.

In 2020, Ahluwalia grew to become one of many eight manufacturers to win the LVMH Prize 2020 and was famous on the Forbes 30 beneath 30 on the European Arts and Tradition Checklist. The label additionally grew to become a part of the Matches Style’s Innovators programme which champions rising design expertise by means of mentorship, preferential enterprise phrases and advertising. In November it was introduced that Ahluwalia can be collaborating in GUCCIFest and showcasing their first characteristic movie, Pleasure, with Gucci’s help. In December 2020, Ahluwalia was named a Folks Honouree at The Style Awards.

Fibre2Fashion Information Desk (RKS)

Priya Ahluwalia of Ahluwalia is the recipient of The Queen Elizabeth II Award for British Design. The Award was introduced by Her Royal Highness The Countess of Wessex, on behalf of Her Majesty The Queen, throughout a digital occasion. The inaugural award was introduced to Richard Quinn in 2018, adopted by Bethany Williams in 2019, and Rosh Mahtani in 2020.

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