Priya Ahluwalia wins 2021 BFC/GQ Designer Menswear Fund


The British Style Council (BFC) has introduced Priya Ahluwalia, founding father of Ahluwalia, because the winner of the 2021 BFC/GQ Designer Menswear Fund. Ahluwalia will obtain a 12-month bespoke high-level enterprise mentoring programme, pro-bono authorized providers from Sheridans and a £150,000 money prize. It was a unanimous choice from the judging committee.

“Priya demonstrated perceptive design and enterprise acumen, drawing on the modern sensibilities of the trendy shopper, propelling her to the highest of the expertise pool. I look ahead to seeing Priya’s enterprise develop and turn out to be a longtime worldwide model,” mentioned Dylan Jones OBE, BFC chair of menswear and editor of British GQ.

This 12 months’s shortlist included Bethany Williams, Bianca Saunders, Feng Chen Wang, Nicholas Daley and Stefan Cooke, who participated in a mentoring programme the place trade consultants and judging committee members supplied steerage on subjects equivalent to strategic planning, branding, management, business retail, e-tail and wholesale and digital innovation. The BFC/GQ Designer Menswear Fund is supported by Clearpay, BFC mentioned in a press launch.

This 12 months’s judging panel was chaired by Jones and included representatives from companies who help the Fund and trade consultants Alison Lomax, MD life-style retail Google UK; Alton Mason, vogue mannequin; Andrew Maag, CEO Dunhill; Ben Banks, director 4 Advertising; Bruce Pask, males’s vogue director Bergdorf Goodman; Caroline Rush CBE, BFC; Hector Bellerin, skilled footballer; Jonathan Akeroyd, CEO Gianni Versace SpA; Kim Jones OBE, inventive director Dior Mens & Fendi Womenswear; Natalie McGrath, VP advertising NA and EMEA Clearpay; Pierre M’pelé, editor The Excellent Journal; Simon Longland, menswear director Harrods; Stephen Doig, Males’s Model editor & assistant luxurious editor Telegraph; Teo van der Broeke, fashion & grooming director British GQ.

The BFC/GQ Designer Menswear Fund is a part of the BFC Basis which brings all of the BFC’s charitable initiatives below one umbrella, supporting the longer term progress and success of the British vogue trade by specializing in schooling, grant-giving and enterprise mentoring, and additional enhancing the UK’s place as the very best place to check, begin and develop a vogue enterprise. Final Could, BFC had introduced that it raised £1.7 million in 2020-21 for the BFC Basis and its expertise help initiatives, supporting 34 designers and numerous college students.

Fibre2Fashion Information Desk (KD)

The British Style Council (BFC) has introduced Priya Ahluwalia, founding father of Ahluwalia, because the winner of the 2021 BFC/GQ Designer Menswear Fund. Ahluwalia will obtain a 12-month bespoke high-level enterprise mentoring programme, pro-bono authorized providers from Sheridans and a £150,000 money prize. It was a unanimous choice from the judging committee.

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