Reebok to re-launch ‘Pump Omni Zone II’

Reebok, a worldwide designer and distributor of health and life-style footwear, attire and gear, has introduced the official rerelease of Pump Omni Zone II basketball sneaker notably adorned in 1991 by rookie high-flyer Dee Brown. Pump Omni Zone II is accessible at Foot Locker, Champs Sports activities and Reebok.com amongst different choose retailers starting March 5.

 

On February 9, 1991, rookie level guard Dee Brown stepped onto the hardwood in entrance of a buzzing crowd. Approaching half courtroom and sizing up the rim with a ball in hand and the eye of followers everywhere in the world, what he did subsequent would galvanise an industry-wide innovation race that ceaselessly modified the trajectory of sneaker historical past, as firm mentioned in a press launch. 

 

“I at all times deliberate on pumping them up earlier than my first dunk,” 12-year basketball veteran mentioned. “Not solely did the “Pump” match the sneakers to my toes, but it surely was such a cool concept that I wished to see how the group would react after I introduced it to life.”

 

Brown set the ball on the taking part in floor, reached down with each fingers and primed the “Pumps” on his Pump Omni Zone II sneakers, turning his head as much as the group with a smile as he locked in his {custom} match and ready for take-off. In that second, as followers expressed shock and awe all through the venue and round tv units throughout the globe, the unprecedented “Pump” expertise turned a cultural phenomenon. Brown would repeat the act prior to every of his seven dunk tries that night time, together with his ultimate try, a signature “No Look” dunk wherein he blindly jammed the ball by way of the basket with one arm overlaying his eyes. The dunk solidified Brown as solely the second rookie in historical past (on the time) to win the competition.

 

Reebok’s “Pump” system was launched on “The Pump” basketball shoe within the late ‘80s by the “Reebok Superior Ideas” (RAC) workforce. Marking the model’s true foray into basketball, “Pump” expertise was the primary of its form, integrating throughout the shoe an inflatable chamber that enabled wearers to create their very own {custom} match. With the assistance of Dee Brown on that historic night time in 1991, “Pump” would propel Reebok to the forefront of an industry-wide expertise race because it gained worldwide attract and rapidly turned the go-to for professional athletes the world over.

 

30 years later, Reebok is bringing again Pump Omni Zone II for the primary time in its true high-cut design worn by Dee Brown. The silhouette is headlined by its highly-recognisable orange dimpled “Pump” button and custom-fit air bladder extending downward from a futuristic rubberised tongue. Seated atop its retro multicolour outsole is the traditional black/white/orange layered higher constructed from the ‘90s blacktop with the sport’s physicality in thoughts. TPU overlays advance the wearer’s quickness, whereas including sturdiness and magnificence to the gritty design.

Fibre2Fashion Information Desk (JL)

Reebok, a worldwide designer and distributor of health and life-style footwear, attire and gear, has introduced the official rerelease of Pump Omni Zone II basketball sneaker notably adorned in 1991 by rookie high-flyer Dee Brown. Pump Omni Zone II is accessible at Foot Locker, Champs Sports activities and Reebok.com amongst different choose retailers starting March 5.

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