Saudi 100 Manufacturers programme to again international ambitions of home manufacturers


Saudi Arabia’s Style Fee lately introduced the launch of the Saudi 100 Manufacturers programme, which gives a one-year model improvement initiative with coaching and mentoring, particular person and group consultancy and advisory periods, and digital and in-person workshops to spice up aggressive enterprise benefit for Saudi manufacturers within the international vogue business.

The programme covers a spread of matters, together with branding, conceptualisation, gross sales efficiency technique, public relations and advertising, shopper identification, innovation and know-how, and key management expertise.

It’s going to assist the enterprise improvement of 100 Saudi designers and luxurious manufacturers within the vogue world, serving to to ship Saudi merchandise with worldwide aggressive enterprise benefit.

Aimed toward Saudi vogue designers and types searching for to take their companies to the following stage, members within the programme will study from a world crew of specialists with expertise from main vogue homes, together with LVMH, Kering, Valentino Style Group, Chanel, Bulgari and Swarovski. They may also acquire instructional expertise from Central St Martins, Royal School of Artwork, Yale and Parsons, an official press launch mentioned.

The programme may also supply consumer-directed actions geared toward encouraging gross sales within the home market, the primary of which will probably be held in Riyadh in December 2021, with e-sales retailers and a wholesale marketing campaign to stimulate worldwide gross sales each set to launch in early 2022.

To realize these targets, the Style Fee is partnering with Vogue Arabia and regional retailers. Vogue Arabia won’t solely present media amplification, but in addition insights to assist vogue manufacturers method editorial and use social media to finest impact.

Regional retailers may also take part in digital conferences, present skilled coaching and also will supply devoted in-store area for unique Ramadan pop-up initiatives in March 2022. Via the acquisition of a number of the Saudi 100 Manufacturers merchandise, retailers will play a key position in supporting wholesale resort marketing campaign gross sales throughout main vogue cities.

Fibre2Fashion Information Desk (DS)

Saudi Arabia’s Style Fee has introduced the launch of the Saudi 100 Manufacturers programme, which gives a one-year model improvement initiative with coaching and mentoring, particular person and group consultancy and advisory periods, and digital and in-person workshops to spice up aggressive enterprise benefit for Saudi manufacturers within the international vogue business.

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