Sweden’s Lindex appoints Martin Cedergren as international artistic director


As a part of its journey as a world, brand-led trend firm, Sweden-based Lindex has recruited Martin Cedergren as the brand new international artistic director. Martin will work with your complete crew and throughout all touchpoints to develop Lindex into an excellent stronger model that may compete wherever on this planet. He’ll begin his place at Lindex on September 1.

Martin is among the world’s most awarded artistic administrators and can have a key function in taking the Lindex model into the long run, Lindex mentioned in a media launch.

Martin has a wealthy expertise of working with international manufacturers and main companies in each Sweden and the Netherlands. Over time he has labored with international purchasers comparable to PepsiCo, Volvo Vehicles, Adidas, Nike, Google and Ikea. Lots of his initiatives have gone on to win a number of of the completely most prestigious awards within the promoting business.

“Like in so many industries, the shopper wants are ever-changing and particularly inside trend. It’s extra vital than ever to remain related. Lindex is already on an excellent journey, as a beloved model that empowers ladies in so some ways. I actually stay up for turning into part of this journey and work along with the artistic groups to develop Lindex’s model much more,” mentioned Lindex’s new international artistic director Martin Cedergren.

“Martin is a superb mix of creativity, technique and innovation. The world is evolving at such a fast tempo and we’re in the course of an thrilling journey at Lindex. Along with his expertise and mindset Martin can be a very robust addition to the Lindex crew, and I stay up for having him be part of us in writing the subsequent chapter for Lindex,” mentioned Linda Olsson, director of world advertising and marketing at Lindex.

Fibre2Fashion Information Desk (KD)

As a part of its journey as a world, brand-led trend firm, Sweden-based Lindex has recruited Martin Cedergren as the brand new international artistic director. Martin will work with your complete crew and throughout all touchpoints to develop Lindex into an excellent stronger model that may compete wherever on this planet. He’ll begin his place at Lindex on September 1.

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