Swedish model H&M launches animal-friendly assortment Co-Exist Story



Style model H&M has launched Co-Exist Story, an animal-friendly vogue assortment accredited by the animal rights organisation Individuals for the Moral Therapy of Animals (PETA). Spanning womenswear, menswear and kidswear, the gathering combines modern animal-substitute materials and extra sustainably sourced supplies with a fashion-forward mentality.

Co-Exist Story is the third instalment in H&M’s Innovation Tales initiative, which launched in early 2021 and goals to showcase extra sustainable improvements, supplies and designs.

Excessive volumes, ’90s-inflected partywear and purposeful outerwear all characteristic within the assortment, alongside improvements similar to Flwrdwn, an alternative choice to animal down made utilizing wildflowers, and Vegea, a plant-based substitute for oil-based and animal-derived leathers, the corporate stated in a media launch.

Style model H&M has launched Co-Exist Story, an animal-friendly vogue assortment accredited by the animal rights organisation Individuals for the Moral Therapy of Animals (PETA). Spanning womenswear, menswear and kidswear, the gathering combines modern animal-substitute materials and extra sustainably sourced supplies with a fashion-forward mentality.

Key items for ladies embody an outsized cream fake fur coat in recycled polyester, and a one-shouldered knitted costume with a dramatic fringed hem in an Econyl mix. For males, a graffiti-print recycled nylon outsized anorak evidences a streetwear-led aesthetic. In equipment, heavy-duty rubber fisherman’s boots in Yulex pure rubber take centre stage for ladies, with cosy Flwrdwn puffer footwear for males. The gathering additionally contains vegan make-up licensed by The Vegan Society.

For teenagers, one-size-up recycled nylon anoraks and Flwrdwn puffer jackets are available exuberant hues, whereas T-shirts and loungewear are enlivened with slogan patches that declare allegiance to the animal kingdom and help for PETA’s work.

“The Co-Exist Story assortment epitomises our ongoing dedication at H&M to exploring modern alternate options to animal-derived materials whereas nonetheless providing our clients cutting-edge vogue. H&M and PETA have loved a optimistic dialogue all through the mission, and we’re proud to help the precious work that PETA is doing daily,” stated Ann-Sofie Johansson, inventive advisor at H&M.

“A lot of our work at PETA is completed by forming optimistic relationships with firms similar to H&M as we attempt to finish the usage of animal-derived supplies. We’re thrilled to associate with H&M on a group that options fabulous vegan designs which might be kinder to the planet and to the animals who stay on it,” stated PETA company accountability supervisor Laura Shields.

The Co-Exist Story Assortment will likely be obtainable worldwide at hm.com and in chosen shops from November 4.

Fibre2Fashion Information Desk (KD)

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