US model Timberland launches footwear made utilizing Haitian cotton


Timberland has launched new footwear product of Group Cotton grown in Haiti, after the corporate re-introduced cotton farming within the nation in partnership with the Smallholder Farmers Alliance (SFA). The corporate set out in 2016 to create a brand new provide chain for sustainable cotton, whereas on the similar time advancing the reforestation of Haiti.

Timberland merchandise utilizing Group Cotton fibre are a part of its Spring 2021 assortment. Types embrace the ladies’s Atlanta Inexperienced EK+ Sneakers, males’s TrueCloud EK+ Sneakers and Caswell EK+ Baggage. The EK+ nomenclature signifies that these are Earthkeepers Version types, representing Timberland’s eco-innovations, the corporate stated in a press launch.

“5 years in the past, Timberland set out with a imaginative and prescient to carry cotton farming again to Haiti after a 30-year hiatus. At this time, we’re extremely proud to have a brand new supply of responsibly-grown cotton. We branded it Group Cotton, as a result of the agroforestry mannequin vegetation timber, will increase farm productiveness, and enhances farmers’ incomes and lives,” stated Atlanta McIlwraith, director of worldwide neighborhood engagement and activation for Timberland.

Timberland first partnered with SFA in 2010 to plant 5 million timber in 5 years in Haiti. To fulfil that dedication, the SFA created its Tree Foreign money agroforestry mannequin to have interaction smallholder farmers to develop, transplant and take care of timber.

By the top of 5 years, not solely had SFA planted 5 million timber, however they’d additionally delivered vital advantages to the farmers. On common, the 6,000 SFA farmers engaged within the programme noticed a 40 per cent improve of their crop yields and a 50 per cent to 100 per cent improve of their incomes. Inspired by these outcomes, Timberland determined to discover cotton as a crop that farmers may develop and the model may use in its merchandise – evolving from a supporter of the Haitian smallholder farming neighborhood to a buyer.

The brand new cotton provide chain is open to different manufacturers and industries, not simply Timberland, to broaden the chance and guarantee diversification for the farmers.

Timberland additionally just lately pledged to plant 50 million timber worldwide by 2025. The SFA will plant 25 million of the dedicated timber in Haiti as a part of this effort.

Fibre2Fashion Information Desk (KD)

Timberland has launched new footwear product of Group Cotton grown in Haiti, after the corporate re-introduced cotton farming within the nation in partnership with the Smallholder Farmers Alliance (SFA). The corporate set out in 2016 to create a brand new provide chain for sustainable cotton, whereas on the similar time advancing the reforestation of Haiti.

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