US’ G-III Attire to amass European Luxurious Model Sonia Rykiel



G-III Attire Group, that designs, sources and markets attire and equipment beneath owned, licensed and personal label manufacturers, has introduced an settlement to buy European luxurious vogue model Sonia Rykiel. G-III plans to speed up the relaunch of the model primarily in Europe, for the autumn of 2022, with collections throughout a number of classes.

The transaction is predicted to shut by the top of October 2021, the businesses stated in a joint media launch.

Rykiel is called one of many main figures of Parisian vogue who created an iconic model that captured the spirit of the trendy girl.

G-III Attire Group, that designs, sources and markets attire and equipment beneath owned, licensed and personal label manufacturers, has introduced an settlement to buy European luxurious vogue model Sonia Rykiel. G-III plans to speed up the relaunch of the model primarily in Europe, for the autumn of 2022, with collections throughout a number of classes.

Morris Goldfarb, G-III’s chairman and chief government officer, stated, “We’re extraordinarily happy to buy the Sonia Rykiel model which additional permits us to increase into the luxurious area. We consider there may be important alternative to unlock the untapped potential of this model as we glance to speed up our international attain. We’ll leverage the present government administration crew and infrastructure primarily based in Europe, in addition to G-III’s provide chain experience to scale and develop the Sonia Rykiel enterprise throughout attire, equipment and quite a few different life-style classes.”

Eric and Michael Dayan, Sonia Rykiel’s present homeowners stated, “We’re proud to have been part of this model which has a deep French heritage and to be the drivers behind its relaunch. We’re thrilled to have discovered G-III, a real attire and accent powerhouse with a robust portfolio of worldwide recognised manufacturers, as the brand new homeowners and stewards of the Sonia Rykiel model. With G-III’s dominance in a diversified vary of life-style classes, together with its well-established and broad vary of retail companions, we see a vibrant future for the expansion of the Sonia Rykiel model. We have now confidence and peace of thoughts that G-III will elevate the enduring Sonia Rykiel model to its international potential.”

Fibre2Fashion Information Desk (KD)

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