US specialty retailer Pacsun expands core model with Pacsun Youngsters


What: Pacsun has formally introduced a completely new class, Pacsun Youngsters, a pure extension of the core Pacsun model

New product line + USP: Pacsun Youngsters will function gender free wardrobe decisions catering to an age vary between 4-14 years previous. There aren’t any particular ‘lady or boy’ types or suits and every part is meant and created for everybody. Pacsun’s dedication from a model and way of life perspective is to embrace positivity, inclusivity and the distinctive spirit of the model’s California roots. With Pacsun Youngsters, it hopes to draw new prospects and cater to the group of youngsters who love the Pacsun model and haven’t fairly aged into the model but.

Present product portfolio: Pacsun provides a cross-section of rising manufacturers and trending vogue by means of the lens of youth tradition. All through the modern, streetwear and energetic way of life markets, Pacsun companions with manufacturers to supply curated collections, uncommon and unique merchandise and artistic collaborations.

Retail presence: Pacsun Youngsters is accessible now at its on-line channel and alongside Pacsun’s wholesale associate Nordstrom.

Future plans: Later this fall, Pacsun will even be launching its first full gender-free model referred to as Color Vary, a group of all eco/sustainable clothes, which can embody a children class out there on-line. Hand-picked types curated with no particular gender in thoughts, Color Vary attire the brand new technology with silhouettes made for everybody.

Bytes: “The way forward for Pacsun Youngsters lies within the youngsters themselves – they’re the long run,” stated Brieane (Brie) Olson, president of Pacsun. “Pacsun will proceed to evolve designs, product choices, and advertising and marketing to create probably the most empowering sense of self as they categorical themselves by means of dressing whereas serving to to get rid of gender bias, racism and extra.”

In regards to the firm: Based in Newport Seaside, CA in 1980 as Pacific Sunwear, Pacsun is devoted to delivering an unique assortment of probably the most related manufacturers and types to a group of impressed youth.

Fibre2Fashion Information Desk (KD)

Pacsun has introduced a completely new class, Pacsun Youngsters, a pure extension of the core Pacsun model. It should function gender free wardrobe decisions catering to an age vary between 4-14 years previous. Pacsun’s dedication from a model and way of life perspective is to embrace positivity, inclusivity and the distinctive spirit of the model’s California roots.

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