US’ VF Company & Redress title winner of 2021 Redress Design Award



VF Company, a pacesetter in branded life-style attire, footwear, and equipment based mostly within the US, together with environmental charity organisation, Redress, has unveiled the 2021 winner of the Redress Design Award. The winner, Jessica Chang, will obtain the chance to design a sustainable capsule assortment with Timberland accessible on the market in 2023.

Ten finalists from the US, UK, Germany, India, and Higher China participated in digital occasions, which came about September 1-11, 2021. The occasion included instructional challenges and grasp courses on advancing sustainability and round design within the trend trade by means of quite a lot of sustainable manufacturing options. With a broader deal with the discount of waste, the rising designers secured their place within the competitors by impressing judges with entries that provided local weather constructive attire by means of zero-waste patterns, extended garment lifecycles, end-of-life disassembly, upcycling, and minimal washing wants, VF Company mentioned in a press launch.

The winner will take part in a mentorship programme with VF’s Timberland model and can finally design a sustainable attire capsule assortment that can launch in Spring 2023. The primary prize winner of the Redress Design Award, Jessica Chang, impressed the judges together with her assortment which included waste supplies into designs to attach with and encourage shoppers. The successful assortment demonstrated creativity in sustainable design in addition to sturdy marketability and commerciality.

VF Company, a pacesetter in branded life-style attire, footwear, and equipment based mostly within the US, together with environmental charity organisation, Redress, has unveiled the 2021 winner of the Redress Design Award. The winner, Jessica Chang, will obtain the chance to design a sustainable capsule assortment with Timberland accessible on the market in 2023.

Chang will start working with the Timberland staff instantly, together with VF Company’s sustainability and duty staff to make sure that the supplies and design methods meet the corporate’s sustainability aims. Because the world’s largest sustainable trend design competitors, the Redress Design Award displays VF Company’s steady drive to innovate and foster the subsequent technology of forward-thinking, environmentally-conscious designers within the attire and footwear trade. The ten-day occasion culminated with the Grand Remaining trend present with every designer showcasing a full assortment, in keeping with VF Company.

“The Redress Design Awards showcase what is feasible when rising designs are given a chance to innovate round sustainability. We imagine cultivating inventive, up-and-coming expertise is each good for enterprise and a necessity for the way forward for our planet. Sustainable trend and round design align with our objective of bettering each folks and the planet. Watching our world groups embrace this sustainability competitors and mentor the subsequent technology of designers is extremely rewarding,” Sean Cady, VF’s vice chairman, world sustainability and duty, who served as one of many judges mentioned in an announcement.

“At Redress, we imagine that educating designers is an pressing should if we’re to attain our mission of decreasing trend’s waste. That’s why VF is an ideal associate for the Redress Design Award. They symbolize actual life, massive enterprise proof that coaching their very own trend professionals does result in motion and constructive affect. Training takes time and a long-sighted strategy and the worldwide schooling hole is worryingly enormous. It’s refreshing to work hand-in-hand with VF on reworking trend from the design board up,” Christina Dean, the founding father of Redress mentioned.

“Profitable this opportunity to work with Timberland is a life-changer for me. Getting into this complicated trade as an rising designer is daunting as a result of, so typically, in all places we glance we see unhealthy information and complexity. We all know we are able to carry change. But it’s laborious to enlarge our massive concepts as start-up designers. The Redress Design Award has given me confidence – we’re all on this collectively to make a constructive change,” Chang mentioned.

Fibre2Fashion Information Desk (GK)

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