Victoria’s Secret turns into American agency MINDD’s unique retailer



American firm MINDD has partnered with intimates specialty model Victoria’s Secret as its unique retailer. The 2 corporations started working collectively in early 2021, curating a group particularly for the Victoria’s Secret viewers, that includes MINDD’s merchandise like signature bras, seamless underwear and bodysuits, throughout quite a lot of colors.

Based by former Victoria’s Secret government Helena Kaylin, MINDD is a direct-to-consumer bra firm engineered for D+ shoppers. In her function on the model’s analysis and growth group, Kaylin was tasked with exploring innovation, sustainability and effectivity within the design of bras globally.

Kaylin went on to serve in management roles at international manufacturers like Lululemon, Underneath Armour and Calvin Klein; nonetheless, regardless of being on the forefront of bra design and manufacturing, she noticed that the D+ client was considerably underserved.

American firm MINDD has partnered with intimates specialty model Victoria’s Secret as its unique retailer. The 2 corporations started working collectively in early 2021, curating a group particularly for the Victoria’s Secret viewers, that includes MINDD’s merchandise like signature bras, seamless underwear and bodysuits, throughout quite a lot of colors.

Kaylin launched MINDD in 2020 and created a patent-pending match expertise (MINDDTech) that addresses seven key zones all through the bra, addressing key pain-points skilled by D+ ladies.

MINDD is now accessible on Victoria’s Secret e-retail platform beneath ‘Manufacturers We Love’. All MINDD merchandise are additionally accessible on its official web site.

Fibre2Fashion Information Desk (KD)

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